The initiators
GIM, POPAI, Hughes and Publicis - a strong team
GIM - Gesellschaft für Innovative Marktforschung - counts among the leading independent market research institutes with a qualitative focus on Germany. GIM's network includes sites in Heidelberg, Berlin, Moscow, Zurich and Lyon.
Better Decisions Through Deeper Understanding
For us, understanding consumers takes center stage, regardless of the method we approach them with. GIM research is normally tailored to the respective issues. It allows for decisions to be made on the basis of profound consumer understanding. We consider ourselves as partners and consultants for our customers, delivering more than data and preparing long-term, strategic decisions analytically.
GIM POS: Research at and around the point of sale
The POS is the decisive point of competition. Only here, at the point of truth, do consumers come in contact with products and brands in the entire field of competition. Manufacturers and retailers are equally challenged to position themselves with innovative concepts. The GIM Competence Center POS Research headed by Dr. Telschow will help you analyze and understand shopper decisions. In fact, where they are made: right at the point of sale.
In order to measure up to consumer behavior at the POS, we offer a wide range of methodic solutions. In doing so, we have well-established contacts to retailers and broad experience in a variety of numerous channels and product groups.
Dr. Stephan Telschow
POS Competence Center
The POPAI "Point of Purchase Advertising International" association has been lobbying for the POP interests of industry, trade, POS producers and service providers since its foundation in the US in 1936.
On a global scale, POPAI enables the interdisciplinary information and experience exchange for its 2000 plus members worldwide, of which 700 are in Europe. As a global non-profit organization, POPAI sees their role today as the competence center and the comprehensive communication platform for "marketing at retail".
By founding their own office in Germany, the market requirements were accommodated and a communication platform for manufacturers of branded goods, retailers, sales promotion agencies and producers of advertising media for the POP was created.
The common denominator is "marketing at retail"! This global association is a meeting point for companies from all different industries dealing in marketing at retail. This covers the spectrum from consumer goods companies to retailers all the way to the POP industry, agencies, media at retail and digital network providers, to website advertisers roaming the virtual space. This heterogeneity is unique in associations and allows for a cross-industry exchange of knowledge, information and networking opportunities.
Education and training, accompanying the globalization of our members, using and exploring the POS technologies, representing interests and particularly exploring the effect of POS marketing are the pillars of POPAI's goal.
Karin Wunderlich
General Manager POPAI D-A-CH
HUGHES does business in over 100 countries worldwide. With over 1 million installations, HUGHES is the global market leader in complex communication and media solutions. Every day, millions of people worldwide come in contact with the media and solutions of HUGHES; with the worldwide support, operation and network centers monitoring our customers' solutions 24 hours a day, 7 days a week.
HUGHES was founded in 1932 by Howard Hughes and is the last company in the world today to be directly associated with the name of its founder.
Digital media are given a high priority at HUGHES. Even more than ten years ago, initial digital signage projects were implemented with US retail companies, and the business unit has been in constant development. Today, HUGHES' digital signage services cover a wide range for various industries and applications. HUGHES frequently appears as a general contractor, entertaining partnerships with leading agency, marketing, financing and service partners.
HUGHES is active in associations, considering it a task to develop the industry and the market and to optimize the possibilities for all market participants. HUGHES is a global member of POPAI.
Founded in 1959, Publicis Frankfurt is positioned today as the consumer agency among the German Publicis agencies. We service brands that have become fixtures in the everyday life of consumers. Brands representing cash cows for the retail industry. Brands counting on mass-impact and popular campaigns. Popular brands such as Maggi, Renault, Alete, Hewlett-Packard, Geramont, Tempo, Garnier and Deutsche Bahn.
We develop our campaigns with a deep understanding about consumers and their insights. We intensively engage in the desires and attitudes of consumers. We research their daily routines, their media use and their buying patterns. And we personally accompany them to the point of truth. To the point of sale.
As a modern full-service agency, we have pooled all relevant disciplines under one roof: classic advertising, sales promotion, brand and CRM consulting, public relations, media planning, healthcare, dialogue marketing and interactive. A total of 300 employees are working on integrated communication solutions at our one-stop shop in Frankfurt.
Martin Wider
CEO Publicis Frankfurt
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