Tentative table of contents
This is what you can expect.
| 1 |
Introduction |
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| 2 |
Management Summary |
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| 3 |
Research Design |
| 3.1 |
Background and Objectives |
| 3.2 |
Methods |
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| 4 |
Digital Signage - The Concept |
| 4.1 |
What is behind? |
| 4.2 |
Idea and Definition |
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| 5 |
Digital Signage: Range of Applications |
| 5.1 |
Success Factors of Digital Signage |
| 5.2 |
Digital Signage for POIs |
| 5.2.1 |
Museums, Exhibitions, Cinemas |
| 5.2.2 |
Public Buildings |
| 5.2.3 |
Health |
| 5.2.4 |
Bars, Clubs, Restaurants and Entertainment |
| 5.2.5 |
Tourism / Hospitality |
| 5.2.6 |
Public Transport / Airports / Stations |
| 5.2.7 |
Out of Home |
| 5.2.8 |
Arenas, Open-Air |
| 5.2.9 |
Employee Network |
| 5.3 |
Digital Signage for POPs |
| 5.3.1 |
Retail - Overview |
| 5.3.2 |
FMCG Retailing |
| 5.3.3 |
Brands and FMCG |
| 5.3.4 |
Consumer Electronics / DIY |
| 5.3.5 |
Media |
| 5.3.6 |
Apparel / Sport / Lifestyle |
| 5.3.7 |
Mono-Brand-Stores |
| 5.3.8 |
Automotive |
| 5.3.9 |
Finance and Services |
| 5.3.10 |
Petrol Stations, C-Stores |
| 5.4 |
Financial Framework for Digital Signage Networks |
| 5.5 |
Business Concepts for Digital Signage Networks |
| 5.5.1 |
Equity Financing |
| 5.5.2 |
Third Party Financing |
| 5.6 |
Content Concepts |
| 5.6.1 |
Content |
| 5.6.2 |
Used Media |
| 5.6.3 |
Interactivity |
| 5.7 |
Infrastructure and Technology |
| 5.7.1 |
Screens and Players |
| 5.7.2 |
Network-Technology |
| 5.7.3 |
Content Management Software |
| 5.8 |
Media Measurement |
| 5.8.1 |
Measurement Indices |
| 5.8.2 |
Methods |
| 5.8.3 |
Pricing Indices |
| 5.9 |
Media Sales |
| 5.10 |
Market Research |
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| 6 |
Digital Signage Vendor Market |
| 6.1 |
Content - Concept, Production and Management |
| 6.2 |
Media Sales |
| 6.3 |
Technology and Operations |
| 6.4 |
Turn Key Provider |
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| 7 |
Opportunities and Barriers |
| 7.1 |
Opportunities - Strategic Concepts and Research Results |
| 7.1.1 |
Sales |
| 7.1.2 |
Consumer Targeting |
| 7.1.3 |
Shopping Experience and Information |
| 7.1.4 |
Branding |
| 7.2 |
Bariers |
| 7.3 |
Size of the Market and Future Prospects |
| 7.4 |
Challenges for the Future |
| 7.4.1 |
Evolution of Digital Signage Concepts |
| 7.4.2 |
Networks |
| 7.4.3 |
Standardization |
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| 8 |
Regional Markets |
| 8.1 |
Europe (Status Quo, Top-Players / Best Cases, Prospects) |
| 8.2 |
D-A-CH |
| 8.3 |
USA and Canada |
| 8.4 |
Asia |
| 8.5 |
Africa |
| 8.6 |
Australia |
| 8.7 |
South America |
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Appendix |
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Recommended Literature |
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Online Resources |
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